“By introducing ratings, we’re making it easier for listeners to decide when to try out a new podcast that might be their next favorite,” Spotify said in a blog post. The company compares the podcast five-star ratings to the ability to see the number of monthly listeners on artist pages - in both cases, the goal is to give potential listeners context about popularity. Meanwhile, Spotify doesn’t have a similar rating system for music: You can “like” an individual song, though, and that data is incorporated into Spotify’s music-recommendation algorithms.
Spotify expects user ratings will be another signal for listeners to discovery new podcasts, in addition to existing features like Podcast Charts and personalized recommendations.
The average rating will be publicly displayed on the podcast’s show page on Spotify, along with the total number of ratings the show has received. On Spotify, users will be able to rate a podcast only after listening to a show, at which point they will have the opportunity to give it a rating using a 1-5 star system.
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